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VIEW-MASTER FAMILY, 1957

Here's To The Family, View-Master And YOU!

View-Master Family

This spirited people portrait isn’t about the blond-framed oriental curios and paint-by-number artwork hanging high on that very beige wall; the two-tiered lampshade peeking on the right; dad’s magazine; the smiley boy; the smirky girl; or the TV Guide with Phil Silvers on the cover. This slide is about the View-Master.

It’s hard to believe this is the only slide I’ve ever run across with a View-Master in it considering that virtually every American household had one at one time or another.

View-Masters were introduced at the 1939 New York World’s Fair. They were the modern Kodachrome color alternative to the black and white 3-D stereoscope images that had been around since the Victorian era.

View-Masters were the brainchild of a Portland, Oregon postcard manufacturer and a 3-D photographer. Originally, they were sold at stationary stores and scenic attraction gift shops as a postcard alternative.

Since then, more than 1.5 BILLION View-Master reels have been sold. WOW!

View-Master introduced most of us to the wonderful world of 3-D. Thank you, View-Master!!!

Here’s to the family, View-Master and YOU!

Charles Phoenix
June 9, 2012