Today is the first in my new ongoing series celebrating people that I consider to be Americana Royalty.
This week I introduce you to Paul J. Orloff, owner of EXOTICAL in Downey, California. I visited the master merchant of “Matching Hawaiian Clothing for the Whole Family” in his spectacular store where I took this pic of him behind the original turquoise Formica counter. He opened the store in 1964 when he was 34. He is now 79.
When you pull up to the front of EXOTICAL you are greeted by an extended family of colorful Hawaiian-clothing-clad vintage mannequins posed in several classic deep-dish display windows. You know you are in for a timeless treat. When you walk in the door you wonder what decade you are in. Most likely, Paul J. Oroff, will greet you. His grandfatherly charm, rosy cheeks, white beard and sparkly eyes remind me of a summer Santa.
Besides well stocked racks and racks of authentic “Made in Hawaii” apparel the store is filled to the brim with leis, grass skirts, hula dolls, blowfish, seashells, exotic perfumes and island arts and crafts. He even sells coconut bras – in six different cup sizes.
He artfully displays every exotic item in its perfect place. Many things are well marked with stylish signs that he renders in felt-tip marker by hand.
The Astro turf floors, thatched hut roofs and bamboo beams are a lesson to us all in classic Tiki bar décor. And the four dressing rooms, each covered in a different fun fur animal skin, are genius!
Over the course of our conversation he spoke of his upbringing in East Los Angeles where his Russian immigrant father manufactured wicker furniture, mother who died when he was five and hot-tempered stepmother who drove him out of the house at age 10 to live with his grandparents. He married, had two sons and imported bamboo before settling into the Hawaiian apparel business.
In he time and place he has dedicated to his trade he has become a legend. Therefore I am honored to say… MR. PAUL J. ORLOFF, YOU… ARE AMERICANA ROYALTY OF THE HIGHEST ORDER. You inspire my imagination and make my spirit soar!
EXOTICAL is located at 8136 E. Firestone Blvd. in Downey, California. Hours are 10AM to 5PM Monday thru Saturday. 562-869-0575. Make sure to tell him I said Aloha!